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报业集团的产业化扩张是我国传媒产业发展的一个具有重要实践性和理论研究意义的课题。本论文对我国报业集团发展的独特历程和外部环境进行了分析,结合国内外对报业集团发展的理论研究,对我国报业集团的产业扩张做了初步的探讨。
The industrialization expansion of the newspaper group is a topic of great practical and theoretical significance in the development of the media industry in our country. This paper analyzes the unique history and external environment of the development of China’s newspaper group. Based on the domestic and foreign theoretical research on the development of the newspaper group, this paper makes a preliminary study on the industrial expansion of the newspaper group in our country.