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网络作为第四媒介在传播文化中的作用越来越明显,网络新闻专题以特殊页面设计吸引受众阅读、多种形式相互配合、内部逻辑联系紧密等优势,在网络传播中发挥着巨大作用。笔者在本文中将结合具体案例分析网络新闻专题的优势,并针对当前的新闻专题内容和形式,对其发展前景提出几点建议。目的在于从整体上分析网络新闻专题的发展态势,为当前网络新闻研究奉献微薄之力。
The role of the Internet as a fourth medium in the dissemination of culture is becoming more and more obvious. The special topic of the Internet news features such as special pages to attract the audience to read, various forms of cooperation, and internal logic are closely linked, playing a significant role in network dissemination. In this paper, the author will analyze the advantages of the network news topic in combination with specific cases and make some suggestions on the development prospect of the current news topic content and form. The purpose is to analyze the development trend of the special topic of network news on the whole and dedicate meager power to the current research on network news.