导语在新闻报道中占据着不可忽视的地位,一般位于文章的开头,一篇新闻报道能否抓住受众很大程度上取决于导语的内容和形式。作为一名新闻工作者明确新闻导语在新闻写作的重要性有利于作者谋篇布局,有利于其更好地把新闻事实呈现在受众面前。本文主要围绕在新闻写作过程中导语的重要性这一方面浅谈了一下笔者的意见,希望对媒体工作者有所帮助。 The lead can not be ignored in the news coverage, usually at the beginning of the article. Whether a news report can catch the audience depends largely on the content and form of the lead. As a journalist, it is clear that the importance of the news guide in the writing of news helps the author to make arrangements for the better distribution of news facts to the audience. This article focuses on the importance of the lead in the process of news writing, and discusses the author’s opinions in the hope of helping the media workers.