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本土化是全局思路,贴近性是实战指导。于是,“身边的频道,身边的事儿”这一频道定位口号应运而生。身边的频道,身边的事儿作为四川广电传播故事定位转型中不可忽略的重要一环,文化旅游频道的率先改版使得该频道保持两年快速的上升势头。文化旅游频道竞争力的大幅提升除了频道本身稳固的观众基础和市场基础外,频道负责人在整体定位上所采取的大胆而精准的战略发展思路也是取得成功的原因之一。
Localization is the overall idea, closeness is the actual guidance. As a result, “channel around, around things ” channel positioning slogan came into being. Around the channel, around things as Sichuan Radio and Television broadcasting story orientation transformation can not be ignored, an important part of the first revision of cultural tourism channel makes the channel to maintain a rapid upward trend of two years. Significantly enhance the competitiveness of cultural tourism channel In addition to the channel itself is a solid audience base and market, the channel leader in the overall positioning adopted by the bold and precise strategy for the development of ideas is one of the reasons for success.