诚信,是旅游企业经营的态度,是旅游企业行动的指标,更是制约着建设旅游经济强国的关键所在。本文以旅游业诚信现状为切入点,分析了缺少诚信的影响以及影响旅游业诚信的原因,初步探讨提升旅游企业诚信,化解旅游诚信危机的有效策略。 Honesty is the attitude of tourism enterprises to operate, is an indicator of the operation of tourism enterprises, but also restricts the building of tourism economy powerhouse is the key. In this paper, the status quo of tourism integrity as the starting point, the analysis of the impact of lack of integrity and the impact of tourism integrity reasons, to explore the promotion of tourism business integrity, to resolve the crisis of tourism integrity of effective strategies.