凉茶是广东省首批国家级非物质文化遗产,蕴含着广东特色的中医养生文化,历久弥新。广告人以凉茶文化的本质内涵为基础,养生功能为方向,品牌创新为动力,进行立足于公益传播和品牌塑造的广东非物质文化遗产凉茶文化广告传播。 Herbal tea is the first state-level intangible cultural heritage in Guangdong Province, which contains the traditional Chinese medicine health-care culture of Guangdong. Advertisers based on the essence of herbal tea culture as the basis, health functions as the direction, brand innovation as the driving force, based on the public welfare and brand building of intangible cultural heritage in Guangdong Herbal tea culture advertising.