随着近年来,《中国电视网络影响力报告》的日臻成熟和该课题组提供的数据越来越为业界、学界所认可,今年该课题组沿用了原有的数据分析方案对中国电影展开了研究。这一对电影制片业全新的考评体系不仅打破了票房考评这一指标的唯一性,更重要的是为新时代电影产业在整合营销方面提供了一个指南。 With the growing maturity of “Report on the Impact of China’s TV Networks” and the data provided by the research group in recent years, more and more accepted by the industry and academia, this year’s research team followed the original data analysis program to launch Chinese movies the study. This new film and television industry evaluation system not only broke the box office evaluation of the uniqueness of this indicator, more importantly, the new era of film industry in the integrated marketing provides a guide.