论文部分内容阅读
随着人们生活水准的不断提高,尤其是中国大陆的持续高速发展,令世界珠宝产业迎来了一个高速发展的阶段。无论是发达的欧美国家还是发展中国家,人们对珠宝的消费日渐趋热。伴随着珠宝市场的强劲需求,中国内地一场大规模的珠宝城建设热潮也正在悄然兴起。尤其在中国两大经济圈——珠三角和长三角,珠宝城建设纷纷登场,令很多业界人士怀疑是不是“虚火上升”。在这股珠宝城建设热潮中,最为瞩目的是国际著名珠宝企业集团香港的“民生集团”携手国内6家珍珠龙头企业,在浙江诸暨打造的总体规划占地面积达1800亩(120万平方米)的世界珍珠珠宝交易中心——华东国际珠宝城。是什么原因促使民生集团及其合作伙伴,在诸暨投入如此庞大手笔呢?作为一个超级专业市场的建设开发运营,能否成功在很大程度上取决于地理位置、市场定位、市场规划、产业基础、优势配套、运营理念、政府支持、开发商实力八大因素。围绕着这八大因素,笔者对华东国际珠宝城的投资建设做全方位的剖析。
With the continuous improvement of people’s living standards, especially the continuous rapid development of China’s mainland, the world jewelry industry ushered in a period of rapid development. Whether it is developed countries in Europe, America or developing countries, people are increasingly consuming jewelry. With the strong demand in the jewelry market, a large-scale jewelry city construction boom in the mainland of China is also quietly rising. Especially in the two major economic circles of China - the Pearl River Delta and the Yangtze River Delta, the construction of the jewelry city has made their debut. Many people in the industry suspect that it is not a “virtual fire rise.” In this jewellery construction boom, the most prominent is the international famous jewelry enterprise group Hong Kong’s “Minsheng Group” and six leading pearl companies in China. The master plan in Zhuji, Zhejiang covers an area of 1800 mu (1.2 million square meters). ) World Pearl Jewelry Trading Center - East China International Jewelry City. What are the reasons for the people’s livelihood group and its partners to invest so much in Zhuji? As a super professional market, the success of the development and operation depends largely on the geographical location, market orientation, market planning, and industrial foundation. , Advantage Support, Operational Concept, Government Support, and Developer Strength are the eight major factors. Focusing on these eight factors, the author did a comprehensive analysis of the investment and construction of East China International Jewelry City.