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收益管理(RM)是一种谋求收益最大化的新经营管理技术,主要通过建立实时预测模型,分析细分市场的需求行为以确定最佳销售、服务价格和存量控制策略,最终实现企业收益最大化。文章从RM理论角度出发,结合四川大学华西医院开展日间手术诊疗模式的实践,对日间手术运营模式进行分析,从细分市场、优化配置、平衡供需三方面阐述该模式在医院运营管理中运用的优势,并对日间手术运营模式的改进与发展方向进行展望。
Revenue Management (RM) is a new management and management technology that maximizes returns. The main objective is to establish the real-time forecasting model, analyze the market demand behavior to determine the best sales, service prices and inventory control strategies, and ultimately maximize the return on the business The Based on the theory of RM and the practice of daytime surgery diagnosis and treatment mode in Huaxi Hospital of Sichuan University, this paper analyzes the operation modes of day surgery, and expounds the mode of operation and management in hospital from three aspects of market segmentation, optimal allocation and balance supply and demand Application of the advantages, and day surgery operation mode of improvement and development prospects.