领导者的魅力是领导者引导方向、激励热情、鼓舞士气、凝聚人心的一种巨大的感召力和内驱力。领导者所具有的强烈的成就动机、坚强的意志、稳定的情绪、超群的气质、讨人喜欢的性格、爱憎分明的情感是产生领导魅力的心理根源。优秀的领导者无一不注重培养自己杰出的心理品质 ,以增强领导魅力 ,从而推动领导目标的实现 The charisma of the leader is a huge charisma and driving force for the leader to guide the direction, inspire enthusiasm, boost morale and unite the people. Strong leader motivation, strong will, stable emotions, superior temperament, lovable character, love and hate is a clear emotional origin of the psychological causes of leadership. Excellent leaders all focus on developing their own outstanding psychological quality, to enhance the leadership charm, so as to promote the realization of the leadership goal