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传立媒体首席数字官如果和你说首席数字官每天的工作是和别人喝咖啡,你相信吗?这却是Kenneth(传立中国首席数字官)的一个常规项目。当然这样说夸张了些,但喝咖啡并不是去欣赏路边的风景,他是去第一线了解,当下最IN的技术,做到心里有数,要服务客户,在这些方面一定要走在客户前面。如果有市场价值,他会很快把这些市场创新运用到客户的推广策划中。“行业发展太快了,既是最大挑战也是最大的机会,所以需要不断突破原有优势,聚拢新的
If you tell the chief digital officer of the media that if the chief digital officer’s daily job is to drink coffee with others, would you believe it? This is a regular project of Kenneth (the chief digital officer of China). Of course this exaggerated some, but drinking coffee is not to appreciate the scenery of the roadside, he is to the first line to understand, the most current IN technology, be aware of, to serve customers, in these areas must walk in the customer front. If there is market value, he will quickly apply these market innovations to the promotion planning of the customers. ”The industry is developing too fast. It is both the biggest challenge and the biggest opportunity, so we need to constantly break through our original strengths and gather new ones.