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从我国汽车工业目前的商标现状和引进“CI战略”理论基础上提出必须尽快提高汽车行业商标设计水平的必要性和紧迫性,并指出做好此项工作的关键是企业的主要领导(含三总师)应具有浓厚的商标意识以及利用商标作用的战略眼光。要使我国汽车工业跻身于世界之林,以及面对国內外同行的竞争,就必须重视商标的作用。因此,企业标志和汽车产品商标的取名和图案要下一番功夫。应充分考虑时空、色彩和人的因素,使精心设计出的标志和商标能匹配本企业的商标群。以下就如何提高商标设计水平等方面提些看法。
Based on the current status of automobile industry in our country and the introduction of “CI strategy” theory, this paper puts forward the necessity and urgency of improving the design standard of trademark in the automobile industry as soon as possible. It points out that the key to do this work is that the main leaders Master) should have a strong sense of trademark and strategic use of the strategic vision. To make China’s auto industry among the world’s forests, as well as the face of competition from domestic and foreign counterparts, we must attach importance to the role of trademarks. Therefore, the corporate logo and trademark of car products to take the name and logo to make some effort. Should take full account of space-time, color and human factors, so well-designed logo and trademark to match the corporate trademark group. Here are some suggestions on how to improve the level of trademark design.