近年来,酉阳县委、县政府对旅游业发展高度重视,提出了“旅游兴县”战略,着力把酉阳全力打造成为中国西部“养生之地·休闲之都”。通过旅游品牌的创建,全面提升酉阳旅游的综合竞争力,提高精神文明水平,扩大对外开放程度,加速经济社会跨越发展。但目前旅游开发的力度并不大,旅游业发展欠加,吸引力不强。本文利用SWOT分析方法,对酉阳旅游现状做出分析,确定旅游发展的对策,以促进当地经济和文化的发展。 In recent years, Youyang county party committee and government attach great importance to the development of tourism, put forward the strategy of “Xingxing County Tourism”, and strive to build Youyang into an all-out effort to become China’s western “health and recreation capital.” Through the creation of tourism brand, we will comprehensively enhance the comprehensive competitiveness of Youyang Tourism, raise the level of spiritual civilization, expand the degree of opening up to the outside world, and speed up the economic and social leaps and bounds. However, at present, the intensity of tourism development is not large, the tourism industry is under-developed and the attraction is not strong. This article makes use of SWOT analysis method to make an analysis of the current situation of Youyang tourism and determine the countermeasures of tourism development in order to promote the development of local economy and culture.