如今的新闻领域,经济报道如此之繁荣、活跃,10年前简直不可想象。那时,新闻研究的一个重大题目,就是如何加强经济宣传。今天且不说各种经济类报刊繁花似锦,综合性报刊以经济宣传为主,就是一些与经济没有多少血缘关系的报刊,也在千方百计与经济攀亲结友。这种盛况的出现,当然首先是有个“以经济建设为中心”的大背景,其次与企业界“宣传意识”的苏醒,也不无关系,过去企业也设“宣传部”,但那主要是组织内部“学习讨论”的营生。如今的“宣传部”却转变为“外向型”了,主要精力是用来树立本企业的外部形象。商品经济的发展,要求企业及其产 In today’s news area, economic reporting is so prosperous and dynamic that it was unthinkable 10 years ago. At that time, a major issue for journalism research was how to strengthen economic propaganda. Today, I will not say that all kinds of economic newspapers and magazines are blooming. Comprehensive newspapers are mainly based on economic propaganda. They are newspapers that have little blood ties with the economy and are also trying every means to get along with the economy. Of course, there is a big background of “taking economic construction as the center”, and secondly, the emergence of a “propaganda awareness” in the business community. In the past, the enterprises also set up “propaganda departments,” but the major ones Is the organization of “learning discussion” of the camp. Today’s “Propaganda Department” has been transformed into “export-oriented”, and the main energy is used to establish the external image of the enterprise. The development of commodity economy requires enterprises and their production