关于传媒产业的发展战略,近几年先后出现过两个重要观点,一是“内容为王”,一是“渠道为王”,且各不相让,引起广泛争议。其实,不论是把“渠道”理解为“传播渠道”还是“营销渠道”,对于传媒产业来说,内容与渠道都具有同等重要性,任何一方面都不可忽视。关键在于,你要做什么样的内容,什么样的渠道,这就好比你要修什么样的路,跑什么 As for the development strategy of the media industry, there have been two important views that have emerged in recent years: one is “content is king”; the other is “channel is king”, with each giving up and causing widespread controversy. In fact, no matter whether the “channel” is understood as a “channel of communication” or a “channel of marketing”, both the content and the channels are of equal importance to the media industry and can not be ignored on any one hand. The point is, what kind of content you want to do and what kind of channels are you doing