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随着体育这一事业在世界范围内的发展势头越来越强劲,体育传媒的竞争也愈来愈激烈。特别是在有大型体育赛事的年份,各媒体的竞争更是趋于白热化。从1994年、1998年两届世界杯赛及1996年奥运会这几次大型赛事来看,几乎所有的报纸、杂志都开辟了专门的版面,或扩版、或增刊,或出特刊,可以说不惜投资,力图在这些重大体育战役中赢得先机。各报在体育报道方面,尤其是在大赛这一特殊阶
With the development of sports in the world becoming more and more powerful, the competition in sports media is also getting fiercer and fiercer. Especially in the years of major sporting events, the competition in various media tends to intensify. From the 1994, 1998 World Cup two and 1996 Olympic Games these few major events point of view, almost all newspapers and magazines have opened up a special page, or expansion, or supplement, or a special issue, we can say that at the investment, Trying to win the first major in these major sports campaigns. Each newspaper in sports coverage, especially in the competition of this special order