在经济全球化的今天,激烈的市场竞争,愈来愈显示出营销管理的重要性与必要性。推动营销管理创新,提高营销管理能力,讲究效率、注重方法,是搞好现代企业营销管理的必要手段。当前,代表着新技术革命时代发展趋势的柔性营销,正日益成为企业营销管理的新特色,越来越被管理者与被管? In today’s economic globalization, fierce market competition, more and more shows the importance and necessity of marketing management. Promote marketing management innovation, improve marketing management ability, pay attention to efficiency, focus on methods, is to do a good job of modern enterprise marketing management necessary means. At present, the flexible marketing that represents the trend of development in the era of new technological revolution is increasingly becoming a new feature of corporate marketing management, more and more being managed and managed by management.