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本文转自机械工业出版社出版的《强势公关》一书。本书作者萨菲尔一生致力于公关学的宣传和推广。他的研究和实践改变了人们对企业、政治家、英雄以及我们每天都在消费和享用的产品和服务的看法。在他的书中,他首先介绍了现代公关学的发展历程、普遍适用性以及最新发展出来的强势公关,揭示了公关之所以能够影响人们的思维、引导公众反应的原理和过程。他以多年的实践经验以及大量的实用性案例,为我们总结了很多操作性极强的实践技巧,即用什么样的策略和做法才能保证强势公关发挥最大效力。该书内容丰富多彩,深入浅出,值得一读。
This article is translated from Mechanical Industry Press published “strong PR” book. The author of the book Saffir devoted his life to the public relations promotion and promotion. His research and practice have changed the way people think about businesses, politicians, heroes, and the products and services we consume and enjoy every day. In his book, he first introduced the development of modern public relations, its universal applicability and the newly developed strong public relations, revealing the principle and process that public relations can influence people's thinking and guide the public's reaction. His years of practical experience and a large number of practical cases, summed up for us a lot of highly practical practical skills, that is, what kind of strategies and practices to ensure the strong public relations to the maximum effect. The book is rich in content, easy to understand, it is worth reading.