The present study was conducted in four districts of Punjab Province to examine the attitude of milk producers and milk collection agents toward compliance of milk quality and safety parameters. In current scenario, the attitude of consumers for safe food in accordance to quality standards is ever increasing. The dairy industry in Pakistan is confronting many challenges to adapt these food safety and quality measures. This study was purposely conducted in the south region of Punjab Province, as this region has rich population of livestock and milk production. To collect essential data, field study was carried out in selected four districts of Punjab Province. Field survey for dairy farmers and milk collection centers was performed in two phases. The analysis of primary data was carried out by calculating the Likert scale mean value, analysis of variance (one-way) and other descriptive statistics tools. The results showed that 76.4% milk producers had no awareness about Punjab food quality laws; as Likert-scale mean value was 1.93. The compliance level for the management practices such as Hazard Analysis of Critical Control Point (HCCAP), Good Animal Practices (GAP) and Good Veterinary Practices (GVP) etc. was also very poor. Approximately, 32.57% milk collectors (very frequently) applied milk quality testing parameters whereas 50.72% milk collectors merely used sensory quality inspection methods at the time of milk purchase from dairy farmers. For a sustainable supply of good quality raw milk to the dairy industry in Pakistan, it was recommended that the departments for hygiene and food inspection should be vigilant. The prescribed food safety laws relating to milk production and marketing activities should be enforced properly to improve the situation.