论文部分内容阅读
在北京现代创造“销售神话”的功劳簿中,索纳塔的排名一定不是最前,而出租车市场的风光无限也并没有为这个拥有着“黄金排量”的车型带来名利双收的结局,反而让它与火爆的主流中级车市场渐行渐远,即使后来相继出现的御翔和领翔也并没有因为车型和名称的改变而带来任何改观。其实索纳塔并不缺乏知名度,它缺乏的只是对于自身中高档形象的确立,而多年的市场积累在中国消费者脑海中形成的惯性思维并不是小打小闹的车型改动可以扭转的,一款给力的换代车型才是正道。所以,北京现代才对第8代索纳塔抱以巨大的期望它不仅仅只是冲击销量那么简单,提升北京现代的整体品牌形象才是关键所在。
In modern Beijing to create “sales myth ” in the memoirs, Sonata’s rankings must not be the forefront, and the fame of the taxi market and did not have this “gold displacement ” models bring fame and fortune The outcome, but let it and the popular mid-size car market lopsided, even after the emergence of the Royal Cheung and Xiang Xiang did not change because of the model and name to bring any change. In fact, Sonata is not a lack of visibility, it is lacking only for its own high-end image of the establishment, and many years of market accumulation in the minds of consumers in China to form the inertia of thinking is not frivolous models can be reversed, a force The replacement model is the right path. Therefore, Beijing Hyundai Gen 8 Sonata holds great expectations it is not just the impact of sales so simple, to enhance Beijing Hyundai’s overall brand image is the key.