论文部分内容阅读
随着环境问题与资源问题的严峻性不断加剧,可持续发展理念成为世界人民寻求生存与发展的必由之路。煤炭在我国的能源消费中占据着重要地位,关系着我国企业与居民生活质量的持续发展与提高。文章从可持续发展角度对煤炭企业改革的必要性、企业发展存在的营销问题进行了分析,提出了相关营销模式改革方案,从而为煤炭企业的可持续发展提供可行建议。
With the seriousness of the environmental problems and resource problems getting worse, the concept of sustainable development has become the only way for the people of the world to seek survival and development. Coal occupies an important position in the energy consumption of our country, which is related to the continuous development and improvement of the quality of life of enterprises and residents in our country. The paper analyzes the necessity of the reform of coal enterprises and the marketing problems existing in the development of enterprises from the perspective of sustainable development and puts forward the reform proposals of relevant marketing modes so as to provide feasible suggestions for the sustainable development of coal enterprises.