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2004年,“好记星”的崛起令沉寂许久的掌上电脑市场风云突变。自2003年5月在济南初次试水开始,“好记星”以每年百分之几百的超高速增长创造了销售奇迹。2004年底,“好记星”的品牌形象广告在央视黄金时段频频亮相,品牌代言人大山和爱华的形象与“快速记忆单词”的产品特性深入人心。2005年第一季度,“好记星”已经完成了去年全年的销售任务,并将全年目标锁定25亿。“好记星”所书写的销售神话在业界掀起了轩然大波。另辟蹊径的品牌定位,步步为营的媒介策略,“好记星”不断积蓄实力。最终,依托“第一媒体”央视的强势广告传播,“好记星”成功突围,爆发出无限能量……
In 2004, the rise of “Hutchison Star” caused a sudden change in the handheld market, which has been quiet for so long. Since the initial test of water in Jinan in May 2003, “Hutchison Star” has created a sales miracle with the super-high-speed growth of several hundred percent each year. The end of 2004, “Hutchison Star” brand image ads frequently appeared in prime time CCTV, the brand spokesman Dashan and Epworth’s image and “quick memory word” product features enjoys popular support. In the first quarter of 2005, “Hutchison Star” has completed its sales mission for the whole of last year and will target the annualization of 2.5 billion. The sales myth written by “Hutchison Star” set off an uproar in the industry. Another way to brand positioning, at every step of the media strategy, “Hutchison Star” continue to accumulate strength. Ultimately, relying on the “First Media” CCTV’s strong advertising spread, “Hutchison Star” successfully broke through the explosive limitless energy ......