一件产品何以能在其它包装精美的产品中脱颖而出,并在短时间内引起消费者的注意使其产生购买欲呢?不言而喻,包装设计的特色是它展现出来的要点,这个特色便是产品的包装设计“卖点”。这种“卖点”在包装设计中充分的展示是该产品成功打入市场的关键环节。根据产品卖点的不同,选择不同的包装形式,包装设计卖点将是今后产品包装设计的重中之重。 Why a product in other beautifully packaged products come to the fore, and in a short period of time to attract the attention of consumers to make it want to buy? Needless to say, the characteristics of packaging design is that it shows the point, this feature Is the product packaging design “selling point ”. This “selling point ” fully demonstrated in the packaging design is the key to the success of the product into the market. According to the different selling points, choose a different packaging, packaging design selling point will be the most important product packaging design.