自2011年8月中宣部发起“走转改”活动以来,涉农报道的数量在我国各级电视媒体新闻栏目中显著增加。以厦门电视台为例,2011年8月～2012年9月,《走基层》中涉农报道占比超过了40%。“走转改”活动是一次对以往报道题材、形式、作风、文风的大转变,新闻题材的选取至关重要。记者、编辑不约而同地把目光瞄向农村题材,做出了很多令人印象深刻的报道。这种做法在各级媒体中屡见不鲜, Since the Central Propaganda Department launched the “Transition to Reform” activity in August 2011, the number of agricultural-related reports has increased significantly in China’s television news media at all levels. Take Xiamen TV Station as an example. From August 2011 to September 2012, the coverage of agriculture-related reporting in the grass-roots units exceeded 40%. “To change activities ” is a major change in the previous subject, form, style, style of writing, the selection of news topics is crucial. Journalists and editors invariably set their sights on rural themes and made many impressive reports. This practice is not uncommon in all media,