产品是文化的载体,文化是产品内涵的延续。随着知识经济时代的到来和世界经济的一体化,文化与企业、文化与经济的互动关系日益密切,文化在经济活动中的力量日益突显出来。对于制造行业来说,这种文化力集中地体现在企业的产品上。人们对现代产品已不再满足产品功能所带来的物质享受,而是更多地转向追求产品对个人情 Product is the carrier of culture, culture is the continuation of product connotation. With the advent of the era of knowledge economy and the integration of the world economy, the interaction between culture and business, culture and economy has become increasingly close and the power of culture in economic activities has become increasingly prominent. For the manufacturing industry, this cultural power is concentrated in the products of enterprises. People are no longer satisfied with the modern material products to bring about the material function of the enjoyment, but more toward the pursuit of products on the personal situation