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在门店陈列维矿产品这一货架上,当之无愧的明星品类中,必然有钙制剂。这跟补钙市场的逐渐成熟、消费者对补钙的认知提升关系很大。与之相对的是,其他膳食补充剂(它们可以是OTC、保健品,也可能是食品)却未必有这样好的顾客认知度与接纳度。但事实上,补钙并不是钙离子的单兵作战,要想起到更好的效果,通常我们同样需要其他成分的配合一对于顾客来说,这不仅更有益,也能让我们的推荐更有说服力。学会在补钙上做加法,为顾客提供更全面的健康解决方案,这就是我们要做的。
In the store on the display of mineral products on the shelf, a well-deserved star category, there must be calcium preparations. This calcium market with the gradual maturity, consumer awareness of calcium to enhance a great relationship. In contrast, other dietary supplements (which can be OTC, nutraceuticals, and possibly foods) do not necessarily have such good customer perceptions and acceptability. But in fact, calcium is not a calcium-ion battle alone, in order to play a better effect, usually we also need other ingredients with one for the customer, this is not only more useful, but also allows us to recommend more Persuasive. Learn to add calcium, to provide customers with a more comprehensive health solutions, this is what we have to do.