论文部分内容阅读
新闻宣传的内容创新,就是要抓住党和政府关注、百姓关心的结合点、共鸣点;抓住宣传主题与新闻元素的契合点、碰撞点。在报道内容已经确定的情况下,改变报道形式可以收到令人眼睛一亮、出奇制胜的效果。面对媒体更为激烈的竞争局面,新闻宣传工作更需创新报道手段、传播技术、管理体制和工作机制。新闻文风的创新,要求我们必须做到疏导而不说教,简洁而不累赘,犀利而不尖刻,深刻而不深奥,平和而不平淡,生动而不僵硬。
The content innovation of news propaganda is to grasp the point of combination and resonance of the concern of the party and the government and the people’s interest and grasp the meeting point and the collision point of the propaganda theme and the news element. In the case of the report has been identified, the change of the report form can receive the eye-catching, surprisingly winning effect. In the face of more intense competition from the media, media coverage requires innovative means of reporting, dissemination of technologies, management systems and working mechanisms. The innovation of the style of the news requires that we must guide rather than preach, be succinct but not cumbersome, sharp but not sharp, profound rather than profound, calm rather than plain, vivid without rigidity.