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通过查阅资料、问卷调查和走访座谈形式,调查研究了不同媒介互联网、报刊杂志、推介会和广告牌对葡萄宣传效果、成本投入和参与人员构成比例的影响。结果表明:互联网媒介对葡萄的推介比例、成本投入比例和客商的访问比例分别为58.46%、6.17%、64.25%,在所有媒介中互联网媒介以其投资小、推介性高和葡萄客商访问比例高,在今后的葡萄营销中具有一定的应用潜力。建议调查地在今后的葡萄宣传推介中应提高互联网的投资比例,丰富互联网的宣传内容。
By referring to the materials, questionnaires and interview forms, we investigated the effects of different media, newspapers, magazines, promotion and billboards on the effect of propaganda, cost input and proportion of participants. The results showed that the ratio of Internet media to grapes, cost investment and merchants ’access were 58.46%, 6.17% and 64.25%, respectively. In all media, the internet media had a low investment, high referral and high percentage of grape merchants’ visits , In the future grape marketing has some potential applications. Proposed investigation in the grape promotion in the future should increase the proportion of Internet investment, enrich the content of the Internet.