在消费主义浪潮的推动下,女性作为消费的主力军,无疑成为消费人群中的“焦点”。本文从消费社会的视阈,运用社会学以及社会心理学相关理论分析当今女性消费异化问题,并对女性消费异化的原因进行深度探析,研究如何突破女性消费异化的文化,走出消费异化的误区,以及探索消费的生态化和可持续消费。 Driven by the wave of consumerism, women as the main force of consumption undoubtedly become “focal point ” in the consumer group. This article analyzes the current problem of female consumption dissimilation from the perspective of consumer society and uses sociology and social psychology to analyze the reasons of female consumption dissimilation in depth and studies how to break through the culture of female consumption dissimilation and out of the misunderstanding of consumption, As well as exploring the ecological and sustainable consumption of consumption.