近年来，在出版界，时兴两个概念：其一是图书的“社会效益”；其二是图书的“经济效益”。但两个概念之间的关系，谁个主，谁个从，大家还都是清楚的。可是，当出版业在由计划经济向市场经济转轨之际，一些人把图书的两个效益之间的原则关系模糊了，借之把二者并列起来，甚至 In recent years, in the publishing industry, fashionable two concepts: one is the book’s “social benefits”; the other is the book’s “economic benefits.” However, the relationship between the two concepts, who master, who from, we are all clear. However, as the publishing industry shifted from a planned economy to a market economy, some people obscured the principle of the relationship between the two benefits of the book, thereby bringing the two together, or even