网络营销,英文名称为On-lineMarket- ing或Cybermarketing,全称是网络直复营销,是指企业以电子信息技术为基础,以计算机网络为媒介和手段而进行的各种营销活动,是企业营销实践与现代信息通讯技术、计算机网络技术相结合的产物。 Network marketing, the English name for On-lineMarket- ing or Cybermarketing, the full name is the network of direct marketing, refers to the enterprise to electronic information technology as the basis, the computer network as a medium and means for a variety of marketing activities, corporate marketing practice And modern information and communication technology, computer network technology combined product.