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出版产品是出版产业的核心价值,版权是出版产品的核心价值,而内容创造力则是版权的核心价值。从内容创造力到出版产品再到出版产业体现为出版结构和发展的逻辑,版权运营管理是这种逻辑力的展现和具体化。通过版权运营管理,内容创造力实现为版权,版权转化为版权产品,版权产品形成版权产业。因此,可以说版权运营是版权产业的经营运作模式和动力机制。国际出版传媒集团大都重视版权设计,把基于版权设计的版权战略作为重要战略长期坚
Publishing products is the core value of the publishing industry, copyright is the core value of publishing products, and content creativity is the core value of copyright. From content creativity to publishing products to publishing industries, which embody the logic of publishing structure and development, copyright management is the embodiment and substantiation of such logic. Through copyright operations management, content creativity is realized as copyright, copyright is converted into copyright products, and copyright products form a copyright industry. Therefore, it can be said that copyright management is the operation mode and driving force of the copyright industry. Most of the international publishing and media groups attach importance to the design of copyright and regard the copyright strategy based on the copyright design as an important strategy.