数字化正在改变着这个时代。然而,仅仅用数字化来形容我们面对的改变,又未免过于笼统。从互联网的诞生,到.com时代的繁荣,智能手机的兴起……数字化正在以不同的形式,通过不同的科技,推出出各种终端,从头至踵地改变每一个行业。如何用未来科技、数据、算法结合商业模式和品牌创新,重新定义营销和服务,是品牌近年来不断投入的方向;如何激发数字与创意碰撞,驱动商业及品牌转型,进而惠及普通人的 Digitalization is changing this era. However, just using digital to describe the changes we face is too general. From the birth of the Internet to the prosperity of the .com era, the rise of smart phones... Digitalization is introducing different kinds of terminals through different technologies and changing each industry from scratch. How to use future technology, data, and algorithms in combination with business models and brand innovations to redefine marketing and services is the direction that brands have been investing in in recent years; how to stimulate digital and creative collisions, drive business and brand transformation, and then benefit the average person