案例教学法是教师根据教学的目的与内容的需要,精心挑选和编排案例,引导学生进入案例情景进行分析讨论达到学以致用的一种教学方法,目前已逐渐成为旅游管理专业课程教学的有一种必要手段。如何提高大一新生学习《旅游学概论》这门课的兴趣,成为旅游教学的一项重要研讨课题。实践表明,案例教学法的应用有利于激发学生的学习兴趣,提高教学质量,促进应用型创新人才的培养。 Case teaching method is based on the teaching objectives and content needs of teachers, carefully selected and orchestrated cases, guide students into the case scenario analysis and discussion to achieve a teaching method, has gradually become a tourism management professional course teaching Necessary means. How to improve the freshman’s interest in learning Introduction to Tourism is an important topic in tourism teaching. Practice shows that the application of case teaching method is conducive to stimulating students’ interest in learning, improving teaching quality and promoting the cultivation of applied innovative talents.