自2001年我国加入世贸组织后,我国旅行社改革推进缓慢,旅行社分散、弱小、竞争力普遍不强的问题仍未根本改观,究其原因,最根本的制约因素是体制和机制问题。随着我国入世后5年过渡期的即将结束,使我国旅行社的改革面临着极为紧迫而严峻的挑战。因此,加快旅行社的“四化”改革, Since China’s accession to the WTO in 2001, China’s travel agency reform has progressed slowly, travel agencies are scattered, weak and their competitiveness is generally weak. The most fundamental constraint is the issue of system and mechanism. With the coming of the transitional period of 5 years after China’s accession to the WTO, the reform of China’s travel agencies is facing extremely pressing and severe challenges. Therefore, to speed up the “four modernizations” of travel agencies,