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随着各类微事物的相继出现,人类已迈入微时代,微传播逐渐成为这一时代传播的主力军,以门户网站为首的微传播力量已经成为人类获取新闻讯息的主要途径,本文通过分析国内几家门户网站的微传播现状,总结出我国门户网站“微传播”主要有五大特征:传播主体扩大化;传播载体移动化;传播内容多样化、立体化、碎片化;传播受众主动化;传播效果集中化。
With all kinds of micro-things occurring one after another, mankind has entered the micro era, micro-propagation has gradually become the main force of communication in this era, and the micro-transmission power led by the portal has become the main way for mankind to obtain news and information. Several domestic portal micro-dissemination of the status quo, concluded that China’s portal site “micro-propagation ” There are five main characteristics: the main expansion of communication; carrier of mobile communication; dissemination of content diversification, three-dimensional, fragmented; Centralized communication effect.