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2005年,来自我国海关总署的乐器出口统计调查中显示,国内市场管乐器的出口额为23,381,259美元,进口额为2.067,089美元,前者相对后者的金额比例已达11.3倍。本刊记者在近期的琴行走访调查中发现,“爱攀”、“杰普特”、“蓓斯”、YAMAHA管乐品牌针对国内市场的配额,更是有“利”必争。诸多迹象表明,国内管乐厂商已籽产品的赢利点移居海外市场。国内管乐制造商在海外管乐品牌激烈的市场竞争下,为何将自家门前的“奶酪”转嫁给国外管乐品牌?随着“WTO”真正走进我们的生活,从长远利益看,管乐出口能否为乐器厂商的赢利与发展带来新的市场机遇?
In 2005, the instrument export statistics survey from China’s General Administration of Customs revealed that the export value of wind instruments in the domestic market was US $ 23,381,259 and the import value was US $ 2.067,089, with the former accounting for 11.3 times the amount of the latter. Our correspondents in the recent piano visit survey found that “love climbing”, “Jiput”, “Beisi”, YAMAHA music brand for the domestic market quotas, but also there is “profit” struggle. There are many indications that the profitability of the domestic wind music makers’ seed products has shifted to overseas markets. Under the fierce market competition of overseas pipe music brands, why the domestic pipe music makers passed the “cheese” in front of their own home to overseas pipe brands? With the “WTO” really entering our life, in the long run, Can music export bring new market opportunities for the profits and development of musical instrument manufacturers?