当前,国内体育专业报纸大约有40家,市场竞争格局是:业内,《体坛周报》一家独大、《足球》报苦苦抗衡,大多数中小体育专业报生存艰难;同时,综合性日报及电视、广播、网络等媒体的体育板块反复冲击。在此情况下,一些中小体育报在内容定位、人力配置、发行和广告机制等方面主动改革,谋求突围。 Currently, there are about 40 sports newspapers in the country. The competition pattern in the market is that in the industry, “Sports Weekly” is the only one that dominates and “Soccer” newspaper contends bitterly. Most small and medium-sized sports newspapers have a hard time surviving. At the same time, comprehensive daily newspapers and television , Radio, Internet and other media repeatedly affected the sports sector. Under such circumstance, some sports leaders of the small and medium-sized sports organizations have taken the initiative to reform in terms of content orientation, manpower allocation, distribution and advertising mechanism, and seek breakthroughs.