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为积极响应共青团中央关于深入开展18岁成人仪式教育活动的号召,共青团湖南省委、湖南卫视与中国青年报社共同打造了一档“五四”特别节目——成人礼晚会。晚会根据电视媒介的传播特色和受众特点,对仪式的整体构造进行了重组。2009年至今,该节目连续五年成为同时段4—24岁观众群的收视冠军,为这一仪式的推广做出了巨大的贡献。本文通过梳理成人礼与电视及现代生活的因果脉络,来寻觅传统仪式与现代媒介文化的可能交集,并对其社会功能及文
In response to the call of the Central Committee of the Communist Youth League about further launching the 18-year-old ceremony of adult ceremonies, the CYL Hunan Provincial Party Committee, Hunan Satellite TV and China Youth Daily jointly established a special “Adult May Fourth Party” gala. The party reorganized the overall structure of the ceremony according to the characteristics and audience characteristics of the television media. Since 2009, the program has won the audience rating of 4-24 years of age for the same period for five consecutive years, making a huge contribution to the promotion of this ceremony. By combing the causal context of adult rituals and television and modern life, this paper tries to find out the possible intersection of traditional rituals and modern media culture,