现如今,我们生活在一个网络信息化的时代。互联网的出现对于我们的生活提供给了我们大量的信息,同时也丰富和方便了人们的生活。随着新媒体的出现,传统的电视节目受到了一定的冲击,但是也带来了一定的挑战和机遇。面对新媒体的出现,我们应该充分分析如今的形式,积极面对挑战,抓住机遇,更好的发展下去。 Nowadays, we live in an era of network information. The advent of the Internet has given us a great deal of information about our lives and enriched and facilitated people’s lives. With the advent of new media, traditional television programs have been hit to some extent, but they have also brought some challenges and opportunities. In the face of the emergence of new media, we should fully analyze the present form, actively face the challenges, seize the opportunities and develop better.