旅游与动漫同属于国家重点发展的无烟产业,但目前它们自身存在的多种问题阻碍了进一步的做大做强,尤以旅游产业的同质化与动漫产业的产业链不完整最为突出。在各产业之间融合发展的浪潮下,二者的结合势必会成为解决成长问题的新出路,尤其作为旅游产业中不可或缺的旅游纪念品,与动漫元素的结合更是具备得天独厚的优势。从旅游纪念品出发,分析其与动漫结合的益处,以四川旅游为基础,研究动漫旅游纪念品在不同状况下的开发策略。 Tourism and animation belong to the smokeless industries that are under the national key development. However, at present, various problems in their own existence have prevented further enlargement and strengthening. In particular, the homogenization of the tourism industry and the animation industry have the most outstanding industrial chains. Under the tide of integration and development among industries, the combination of the two will surely become a new way to solve the problem of growth. Especially as an indispensable tourist souvenir in the tourism industry, combining with animation elements is even more advantageous. Starting from the tourist souvenirs, the article analyzes the benefits of combining the animation with the animation. Based on the tourism in Sichuan, this paper studies the development tactics of animation souvenirs under different conditions.