一、当前铁路营销工作中存在的问题几年来 ,铁路在加强客货运营销 ,提高市场竞争能力等方面做了大量工作 ,取得了相当的成效。但总的看来 ,还存在许多与市场需求不适应的问题。从营销观念看 ,仍残存着不少计划经济体制下的经营思想和经营作风。“铁老大”思想、“坐商”方式依 I. Problems Existing in the Current Railway Marketing Work Over the past few years, the railway has done a great deal of work in strengthening the marketing of passenger and freight trains and in enhancing the market competitiveness and has achieved considerable success. However, in general, there are still many problems that are not suitable for market demand. From the marketing concept, there are still many operating ideas and management style under the planned economy. “Iron boss” thinking, “business” approach in accordance with