广播媒体与其他传统媒体相比,运作成本低,覆盖范围大,受众面广,播报灵活、快捷,特别是城市交通广播媒体目前正朝着本土化、专业化、社区化、个性化方向发展,在实践中的优势已越来越明显。在目前广播媒体的竞争中,地区性发展越来越明显,作为城市交通广播,只有找准自己的定位,才能吸引目标听众。而创新,是城市交通广播保持旺盛生命力的最佳途径。 Compared with other traditional media, broadcasting media has the advantages of low operation cost, large coverage, broad audience and flexible and fast broadcasting. In particular, urban traffic broadcasting media is currently developing in the direction of localization, specialization, community and personalization. The advantages in practice have become more and more obvious. In the current competition of broadcast media, regional development is more and more obvious. As a city traffic radio, only by finding its own position can we attract the target audience. Innovation is the best way to maintain vitality in urban traffic broadcasting.