认识网络文化是一个全新的政治课题,大力发展繁荣网络文化既是任务,更是机会。当今,我们正处于一个多种媒体并存的年代,新兴媒体与传统媒体相互依存。但是,以网络为代表的新兴媒体迅速崛起,给报纸等传统媒体的生存发展带来了严峻挑战。没有读者,何谈导向?没有市场,哪来阵地?我们必须从报业的生死存亡大局出发,从坚守舆论阵地的责任出发, Recognizing the Internet culture is a new political issue. To develop and prosper the Internet culture is both a task and an opportunity. Today, we are in the midst of a multi-media coexistence between emerging and traditional media. However, the rapid rise of emerging media represented by the Internet has posed a severe challenge to the survival and development of traditional media such as newspapers. Without a reader, what is the guide? There is no market, where are we going? From the overall survival of the newspaper industry, we must proceed from the responsibility of adhering to the position of public opinion,