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2016年“G20杭州峰会”到2017年的“厦门金砖五国会议”都是中国新闻传播史上的重大的时间节点。纪录片在重大国际事件的对外宣传中发挥着举足轻重的作用,使中国传播、跨文化传播达到了新的高度。至此我们不禁开始思考,如何让纪录片更好的讲好中国故事?本文以《杭州》和《辉煌中国》为影像文本,深入分析央视与地方卫视纪录片叙事方式的差异。
2016 “G20 Hangzhou Summit” to 2017 “Xiamen BRICS” are all major time nodes in the history of China’s news media. Documentary plays a pivotal role in the external publicity of major international events, bringing the spread of China and intercultural communication to a new height. At this point, we can not help but start thinking about how to make the documentary a better story for China. In this paper, Hangzhou and Brilliant China are used as video images to analyze in depth the differences between CCTV and local TV documentary narratives.