“炫富广告”的话题很有意思,其中涉及有关广告、社会现实及价值认知的诸多问题。可以说,它在不少方面给急速发展的广告业乃至整个社会主义市场经济提供了思考点:第一,为什么广告监管总是不能进入常态管理的阶段?应该说,本来房地产广告中确实经常出现“至尊享受”、“皇家气派”等等话语,大家也似乎习以为常,没有天塌下来的感觉。北京街头这样的广告实在太让人耳熟能详了。不想有一天领导突然发话,于是这些广告语言就大逆不道,必须禁止了。这样的情景其实我们也并不陌生,中国 The topic of “Hyun Fu Advertising” is very interesting, which involves many issues related to advertising, social reality and value recognition. It can be said that in many ways, it provides a reflections on the rapid development of the advertising industry and the entire socialist market economy: First, why advertising regulation can not always enter the stage of normal management? It should be said that the real real estate ads do often appear “Supreme enjoyment”, “royal style” and so on, everyone seems to be accustomed to, there is no feeling of avalanches. Such ads on the streets of Beijing are so familiar to people. Do not want one day leadership suddenly speech, so these ad language is outrageous, must be banned. In fact, this scenario is no stranger to us, China