随着社会主义市场经济的全面推行 ,来自经济发展之比较的形象之争日趋激烈。作为医院 ,在注重不断提高医疗服务质量的同时 ,应注重加强医院形象的塑造与建立 ,而公共关系正是其中最为重要的环节。笔者认为 ,医务人员尤其是管理者应具备良好公共意识与的公关素质 ,以更好地塑造与完善医院及科室的形象 With the full implementation of the socialist market economy, the image battle from the comparison of economic development has become increasingly fierce. As a hospital, while paying attention to continuously improving the quality of medical services, it is necessary to pay attention to strengthening the shaping and establishment of hospital image, and public relations is one of the most important links. The author believes that medical personnel, especially managers, should have good public awareness and public relations qualities in order to better shape and improve the image of hospitals and departments.