收视率只是一个收视率数据,现在却承受了它不能承受之重,所以当务之急,是还收视率以本来面目。伴随着国际品牌进入中国,收视率是不断的法发展和完善,如今作为电视节目和广告交易“通用货币”。在中国做收视率相关调研的公司有CSM(央视索福瑞)、NCC(尼尔森网联)、VAV(泓安信息科技)等,其中CSM占据绝大多数的市场份额。目前仅CSM在全国150多城市,25省份有收视率调查,收视率调研样本覆盖6万余家庭及超过19.8万人口,成为中国 Ratings ratings data is only a ratings, but now it has to bear the weight it can not afford, it is imperative that the ratings are still true. With international brands entering China, ratings are constantly evolving and improving, and are now trading as “common currency” for television programs and advertising. Companies that make ratings related research in China include CSM (CCTV Sofitel), NCC (Nielsen Network) and VAV (Hong An Information Technology), among which CSM accounts for the vast majority of the market. Currently only CSM in more than 150 cities across the country, 25 provinces have ratings survey, ratings survey sample covers more than 60,000 families and more than 198,000 people, as China