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在国家政策导向和市场推动下,电视剧制作企业迅猛发展,企业持续发展离不开资金支持,作为很具代表性的文化创意行业中小企业,银行贷款是其融资主要方式,但却受到企业自身问题和行业机制的制约导致银行贷款困难。工商银行采用电视台项下应收账款保理模式有效地解决当前电视剧制作的融资制约,值得学习推广。
Under the direction of national policy and market promotion, TV drama production enterprises are developing rapidly. The sustained development of enterprises is inseparable from the financial support. As a representative small and medium-sized enterprise in cultural and creative industries, bank loans are the main ways of financing, but are subject to their own problems Restrictions and industry mechanisms lead to bank loans difficult. Industrial and Commercial Bank of China under the TV station receivables factoring mode to effectively solve the current television production financing constraints, it is worth learning and promoting.