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微媒体因其便捷、开放、高效等特点已经被当前社会大众广泛使用,并且具有很强的社会影响力。然而,微媒体“零门槛”的传播方式,不可避免地会传递一些负面信息,给社会发展造成不良的影响和后果。所以,必须控制微媒体的传播渠道、强化舆论引导能力,弘扬社会主流价值观,传播社会正能量。本文以微媒体为出发点,对如何利用微媒体传播社会正能量进行了深入分析。
Because of its convenience, openness and high efficiency, the micro-media has been widely used by the current public and has strong social influence. However, the way in which the micro-media “zero threshold ” is transmitted will inevitably pass some negative information and cause adverse effects and consequences on social development. Therefore, it is necessary to control the channels for the propagation of micro-media, strengthen the capacity of media guidance, promote the mainstream values of the society and disseminate the positive energy of the society. This article takes the micro media as the starting point and analyzes how to use the micro media to spread the positive energy of the society.